CASHMERE IF YOU CAN: CASHMERE IF YOU CAN / SERIES-2

Friday, October 23, 2009

CASHMERE IF YOU CAN / SERIES-2

C.I.U.C. S-2

OFF THE KERB

66b Johnston St,

Collingwood, Victoria.

DATES: 12 Sept - 10 Oct 2008

Artists:

FEDERICO JONI

JAMIE BOYS

C.I.U.C. S-2 featured as part of the 2008 Melbourne Fringe Festival.

This year's exhibition explored the behavioral foundations of 8-14 year olds and the power of the new commercial market for "TWEENS" creating and satisfying their every desire. Boys presented affirming slogan t-shirts such as "I'M TOTALLY GORGEOUS" for ten year old girls, to images of Jean Bennet Ramsey, (the child model who's life came to an unjustly end) to extravagant gold chained skipping ropes. Joni on the other hand displayed a collection of make-shift musical instruments constructed from objects and rubbish found around the house such as a shovel, a spirit level, to kids toys, transformed into make-shift guitars. Joni also featured a series of collages depicting elaborate guitars constructed from images such as designer suitcases, security locks and pearls. This year saw the first "Cashmere Sacred Initiation" ceremony where Federico Joni was inducted into the Cashmere collective. (See video below)